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MATRADE is pleased to inform that we will be undertaking our first Virtual Export Acceleration Mission (EAM) for the Machinery & Equipment (M&E) Sector to Germany from 20 to 22 October 2021.

The objectives of the mission are to promote Malaysia’s Machinery & Equipment (M&E) industry capabilities in Germany and to connect Malaysian M&E companies with German buyers.

The mission programmes will include business pitching session, virtual business meetings (eBizMatch) between Malaysian companies and German buyers as well as webinar on business etiquettes and opportunities for export growth in Germany.

Why Germany? Germany is the world’s leading supplier of machinery.  Its M&E sector has an annual turnover of over EUR 220 billion.  German companies do require support for competitive supply of parts, components and solutions to their M&E engineering, product design and technology development as well as business operations across the globe.


20 German buyers have indicated their interest to be part of the mission to meet with Malaysian companies that are able to supply the following products/ services:

Metal Work and Parts Welding parts, contacting parts, bending parts, stamping parts, deep drawing parts, pressing parts, forging parts
Turning and Milling Turned parts, milled parts, fittings, flanges
Casting Casting, aluminium high pressure die casting, cast aluminium, casting – static, casting – centrifugal, spheroidal cast, cast steel, grey cast iron
Filters and Coolers Filters, coolers
Other Metal Sector Sheet metal work, machine building, gearboxes, mould making, tool making, constructions
Coating and Treatment Painting, blasting, heat treatment, coating, galvanising
Plastic Work and Parts Moulding parts, deep drawing parts, pressing parts, stamping parts
Electronics Electronics, cables, PET, dash boards
Chemicals, Textiles, Wood and Glass Chemicals, paper, wood, glass, technical textiles, packaging
Services Industrial automation, engineering, IT, design, logistic services


Terms & Conditions (T&C) of Participation

Malaysian companies interested to participate in the mission, should take note of the following Terms & Conditions (T&C):

  1. a) The participation fee is set at RM500/- per company;
    b) Payment for the participation fee can be made via online bank transfer (MBB Acc: 564294317380 | E-Payment Code: SM211515);
    c) Companies can email the proof of payment/payment slip to nural@matrade.gov.myto complete the registration for participation;
    d) Only completed applications (with full participation fee paid to MATRADE) submitted before the closing date will be processed; and
    e) Participation of companies in this mission is subject to confirmation and selection by MATRADE.

The participation fee is non-refundable.  MATRADE will only reimburse the participation fee for companies:

  1. a) Who have registered through the link provided and made full payment, but have willingly withdrawn themselves before the closing date; and
    b) Who have registered through the link provided, made full payment, but have not been successfully selected for participation.

For SMEs, participation in this virtual mission is claimable under Market Development Grant (MDG).  Please refer to the link below for details of eligibility.


In this connection, we would like to invite Malaysian M&E companies capable of supplying those mentioned products and services to participate in the mission.  You could kindly register to participate via the link:


The closing date for participation is on 9 August 2021 (Monday).  For further information, please do not hesitate to contact Project Officer, Ms. Tengku Nural Tengku Asri at nural@matrade.gov.my or 03-62077231.